Elderflower Coaching
Flourishing in midlife and beyond…..
Midlife and beyond presents many challenges, but also opportunities for reinvention, and it was whilst contemplating the many transitions that are faced in this phase of life that the name of my business came about.
The elderflower plant, in many cultures, is seen as a symbol of renewal, rebirth, and reinvention. This phase of life really is a chance to shake off what’s not working and to try something new. Working with you to develop a positive mindset to sustain and inspire you into later life is our goal.
Supporting you to adopt new ways of being that take you ‘towards’, rather than ‘away’, from what you want to achieve is an important element of our coaching approach.
“People may call what happens at midlife “a crisis,” but it’s not. It’s an unraveling—a time when you feel a desperate pull to live the life you want to live, not the one you’re “supposed” to live.”.
Brené Brown
OUR APPROACH
As James Hollis, author of “Finding Meaning in the Second Half of Life” describes, it is only in the second half of life that we develop a much deeper understanding of ourselves and what makes life meaningful.
It is a time of transition for many people and an opportunity to design a life that feels truly authentic. So, we believe that fostering a strong self belief that transitions can be navigated effectively, and that change really can happen, is an important mindset to develop. This is the underlying philosophy of our coaching approach.


The population is ageing, primarily because people are living longer thanks to improved healthcare and preventative measures and a falling birth rate. In the UK alone, those aged 50 and over make up 33% of the workforce and this is rising.
Employers will need to implement age friendly policies that encourage older people to remain in the workplace. There is an increasing recognition of the benefit that this demographic can brings in terms of knowledge, skills and experience.
Career coaching is an important element of the work we do, helping you to achieve your full potential and create a career that gives you that lasting sense of achievement, purpose, and enjoyment. Alternatively, we can work with you to help design a portfolio career that provides you with the flexibility to explore other areas of your life that brings interest, purpose, and satisfaction.
The difference between life span and health span is important. Investing in our physical and emotional wellbeing is of paramount importance if we are to live a longer, healthier life. Our coaching takes a broader, holistic approach and we may consider the various domains of life that can impact wellbeing, considering whether they are working for or against your health span goals.
We work in partnership and collaboratively with you with a blend of support and challenge to help you develop your self awareness, build confidence, and help you to develop the clarity to design a life that is truly fulfilling, both now and in the future.